A RADICAL REDUX

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013 ”From left to right: Stephen Kaltenbach Graffiti Stamp: Lips of Artist, 1968; Joseph Kosuth I. Space (Art as Idea) Tagwacht” March 8/9 1969, “Illustrierte” March 8/9 1969, “Der Bund” March 9 1969, “Berner Tagblatt” March 8/9 1969, 1969 Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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From left to right:Joseph Beuys, Bill Bollinger and Keith Sonnier“When Attitudes Become
Form” Kunsthalle Bern, 1969 Photo: Shunk Kender © Roy Lichtenstein Foundation

Tiina Alvesalo

”It is all about visual rhythm. Visual rhythm is a representation of avant-garde drama. My source of inspiration is Arte Povera, literally meaning ‘poor art’, which is a modern art movement organized by Italian art critic and curator Germano Celant. The term was first introduced in Italy in the 1960’s and 70’s when artists began attacking the values of established institutions and culture.“

The Fondazione Prada presents an exhibition at Ca’ Corner della Regina in Venice entitled “When Attitudes Become Form: Bern 1969/Venice 2013”. In a surprising and novel reworking, the project reconstructs “Live in Your Head. When Attitudes Become Form,” a show originally curated by Harald Szeemann at the Bern Kunsthalle in 1969, which made history trough the curator’s radical approach to exhibition practice based on a linguistic medium. To present today an exhibition from 1969, exactly as it was, including its original visual ann formal relations and links between the works, has posed a series of questions related to the complexity and very meaning of the project. This in fact developed into a profound debate from various perspectives: the artistic, the architectural and the curatorial. It is, in fact, an exercise in “double occupancy”: in a way similar to how the spaces of the Venice Kunsthalle were occupied by a generation of young revolutionary artists in 1969.

Taking the same approach, the richly decorated spaces of Ca’ Corner della Regina are in turn being invaded by the Kunsthalle’s twentieth-century rooms. The result is a literal and radical superimposing of spaces that produces new and unexpected relationships – between the artworks themselves and between the artworks and the space they occupy. “When Attitudes Become Form: Bern 1969/Venice 2013”, curated by Germano Celant in dialogue with Thomas Demand and Rem Koolhaas  presented by the Fondazione Prada in Venice through 3 November 2013.<3

Installation view of “When Attitudes Become Form: Bern 1969/ Venice 2013”/From left to right: works by Gary B. Kuehn, Eva Hesse, Alan Saret, Reiner Ruthenbeck, Richard Tuttle Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form” From left to right: works by Alan Sarret and Gary B. Kuehn On the background: Keith Sonnier working on Flock Pulled from Wall with String [Mustee), 1968 Kunsthalle Bern, 1969 Courtesy The Getty Research Institute, Los Angeles (2011.M.30) Photo: Balthasar Burkhard © J. Paul Getty Trust

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” From left to right:
Richard Serra Close Pin Prop, 1969 Shovel Plate Prop, 1969 Sign Board Prop, 1969 (1987) Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo:
Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form” From left to right: Shovel Plate Prop,
Close Pin Prop, Sign Board Prop, 1969 by Richard Serra Kunsthalle Bern, 1969 Courtesy
The Getty Research Institute, Los Angeles (2011.M.30) Photo: Balthasar Burkhard
© J. Paul Getty Trust

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” From left to right: Barry Flanagan A Hole in the Sea, 1969 (exhibition copy 2013) Richard Artschwager Blp, 1968 Robert Ryman Classico 3, 1968 Gilberto Zorio Trasciniamo un po’ di…, 1969 Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” From top to bottom: Sol LeWitt Wall Drawing #12: Drawing Series I 1 (A & B) and III 1 (A & B), 1969 and Carl Andre 36 Copper Square, 1968 Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” From left to right: works by Eva Hesse, Reiner Ruthenbeck, Gary B. Kuehn, Keith Sonnier, Bill Bollinger Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo:
Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form” From left to right: works by Bill Bollinger, Eva Hesse, Gary B. Kuehn, Reiner Ruthenbeck, Richard Tuttle, Alan Saret and Keith Sonnier Kunsthalle Bern, 1969 Courtesy The Getty Research Institute, Los Angeles (2011.M.30) Photo: Balthasar Burkhard © J. Paul Getty Trust

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” From left to right: works by Alan Saret, Keith Sonnier, Gary B. Kuehn, Walter De Maria Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” From left to right: works by Bill Bollinger, Gary B. Kuehn, Keith Sonnier, Walter De Maria, Bill Bollinger Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

Reiner Ruthenbeck working on Aschenhaufen III, 1968 In the background: Neon with cloth,
1968 by Keith Sonnier “When Attitudes Become Form” Kunsthalle Bern, 1969 Courtesy The
Getty Research Institute, Los Angeles (2011.M.30) Photo: Balthasar Burkhard © J. Paul Getty Trust

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Reiner Ruthenbeck working on Aschenhaufen III, 1968 “When Attitudes Become Form” Kunsthalle Bern, 1969 Courtesy The Getty Research Institute, Los Angeles (2011.M.30) Photo: Balthasar Burkhard © J. Paul Getty Trust

"When Attitudes become Form" Kunsthalle Bern 1969

Installation view of “When Attitudes Become Form” From left to right: works by Gilberto Zorio and Mario Merz Kunsthalle Bern, 1969 Photo: Siegfried Kuhn © StAAG / RBA

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” From left to right: Gilberto Zorio Torce [Torches], 1969 Mario Merz Acqua scivola (Igloo di vetro) [Water Slips/
Down (Glass Igloo)], 1969 Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” Giovanni Anselmo Untitled, 1968 In the background (from left to right): Giovanni Anselmo Torsione [Torsion],
1968 Richard Artschwager Blp, 1968 Fondazione Prada, Ca’ Corner della Regina Venice,
1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

Installation view of “When Attitudes Become Form” From left to right: works by Alighiero
Boetti, Mario Merz, Robert Morris, Barry Flanagan and Bruce Nauman Kunsthalle Bern, 1969 Courtesy The Getty Research Institute, Los Angeles (2011.M.30) Photo: Balthasar Burkhard
© J. Paul Getty Trust

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Giovanni Anselmo working on Untitled, 1968 “When Attitudes Become Form” Kunsthalle Bern, 1969 Courtesy The Getty Research Institute, Los Angeles (2011.M.30) Photo: Balthasar Burkhard © J. Paul Getty Trust

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Installation view of “When Attitudes Become Form” From left to right: works by Alighiero
Boetti, Mario Merz, Robert Morris, Barry Flanagan and Bruce Nauman Kunsthalle Bern, 1969
Courtesy The Getty Research Institute, Los Angeles (2011.M.30) Photo: Balthasar Burkhard
© J. Paul Getty Trust

Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” From left to right: works by Mario Merz, Barry Flanagan, Richard Artschwager, Robert Morris, Bruce Nauman Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form” From left to right: Sit-in, 1968 and
Appoggiati, 1969 by Mario Merz Kunsthalle Bern, 1969 Courtesy The Getty Research
Institute, Los Angeles (2011.M.30) Photo: Balthasar Burkhard © J. Paul Getty Trust

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Installation view of “When Attitudes Become Form” From left to right: works by Alighiero Boetti and Mario Merz Kunsthalle Bern, 1969 Courtesy The Getty Research Institute, Los Angeles (2011.M.30) Photo: Balthasar Burkhard © J. Paul Getty Trust

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Installation view of “When Attitudes Become Form: Bern 1969/ Venice 2013” From left to right: works by Barry Flanagan, Richard Artschwager, Alighiero Boetti, Mario Merz Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” From left to right: Richard Artschwager Blp, 1968; Alighiero Boetti Io che prendo il sole a Torino il 19 gennaio 1969, 1969; Barry Flanagan Two Space Rope Sculpture (gr 2 sp 60), 1967; Mario Merz Appoggiati, 1969 and Sit-in, 1968 Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

Alighiero Boetti with Io che prendo il sole a Torino il 19 gennaio 1969 [Me Sunbathing in Turin, January 19 1969], 1969 “When Attitudes Become Form” Kunsthalle Bern, 1969 Photo: Shunk Kender © Roy Lichtenstein Foundation

"When Attitudes become Form" Kunsthalle Bern 1969

(Filename: WABF_installation view_4) Installation view of “When Attitudes Become Form”
From left to right: works by Mario Merz, Robert Morris, Barry Flanagan and Bruce Nauman
Kunsthalle Bern, 1969 Photo: Siegfried Kuhn © StAAG / RBA

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Alighiero Boetti working on La luna, 1969 “When Attitudes become form” Kunsthalle Bern, 1969 Photo: Shunk Kender © Roy Lichtenstein Foundation

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Lawrence Weiner creating A 36″ x 36″ Removal to the Lathing or Support Wall of Plaster or Wallboard from a Wall, 1968 “When Attitudes Become Form” Kunsthalle, Bern, 1969
Collection Museum of Modern Art, New York Photo: Shunk Kender © Roy Lichtenstein Foundation

"When Attitudes become Form" Kunsthalle Bern 1969

Installation view of “When Attitudes Become Form” From left to right Model (Ghost) Medicine Cabinet, 1966; Street Head II (Pear) , 1960 and Pants Pocket with Pocket Objects, 1963 by Claes Oldenburg Kunsthalle Bern, 1969 Photo: Siegfried Kuhn © StAAG / RBA

Joseph Beuys with Fettecke, 1969 “When Attitudes Become Form” Kunsthalle Bern, 1969 Courtesy The Getty Research Institute, Los Angeles (2011.M.30) Photo: Balthasar Burkhard
© J. Paul Getty Trust

Joseph Beuys working on Fettecke, 1969 “When Attitudes Become Form” Kunsthalle Bern,
1969 Courtesy The Getty Research Institute, Los Angeles (2011.M.30) Photo: Balthasar
Burkhard © J. Paul Getty Trust

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Joseph Beuys working on Fettecke [Fat Corner], 1969 “When Attitudes Become Form”
Kunsthalle Bern, 1969 Courtesy The Getty Research Institute, Los Angeles (2011.M.30)
Photo: Balthasar Burkhard © J. Paul Getty Trust

Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” From left to right: Joseph Beuys Ja Ja Ja Ja Ja Nee Nee Nee Nee Nee [Yes Yes Yes Yes Yes No No No No No], 1968 and Fettecke [Fat Corner], 1969 Reenacted with The Estate of Joseph Beuys Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” From left to right: Richard Long A Walking Tour in the Berner Oberland, 1969; Claes Oldenburg Model (Ghost) Medicine Cabinet, 1966; Richard Artschwager Blp, 1968; Claes Oldenburg Study for Pants Pocket, 1963; Joseph Beuys, Ja Ja Ja Ja Ja Nee Nee Nee Nee Nee, 1968 Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” From top to bottom: Franz Erhard Walther, Werkzeichnungen, 1963–69 and Werksatz, 1963–68 Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” From left to right:
Sarkis Rouleau en attente (avec néon blanc), 1968; Jan Dibbets Untitled, 1969 and Museum-
socle with Angles of 90º, 1969; Sarkis Bac en attente (avec éclairage dansl’eau + néon), 1968
Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” Gilberto Zorio Il fuoco è passato [The Fire Has Passed], 1969 Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form” From left to right:works by Neil Jenny and Sarkis Kunsthalle Bern, 1969 Courtesy The Getty Research Institute, Los Angeles (2011.M.30) Photo: Balthasar Burkhard © J. Paul Getty Trust

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” Neil Jenney The Siegmund Biederman Piece, 1968 Fondazione Prada, Ca’ Corner della Regina Venice,
1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” From left to right: Alain Jacquet Les fils électriques, 1968; Lawrence Weiner, A 36” x 36” Removal to the Lathing or Support Wall of Plaster or all board from a Wall, 1968 Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” Ger van Elk Tres Qualitates Lucis, in Modo Rustico Californiae, 1968–69Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” Schulwarte Bern From left to right: Frank Lincoln Viner Never Ending Surface, 1969 Pier Paolo Calzolari
Scalea (mi r fea pra) [Monumental Staircase (mi r fea pra)], 1968 Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” Schulwarte Bern Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” Schulwarte
Bern From left to right: Rafael Ferrer Chain Link Fence Piece, 1968–69 Emilio Prini
Fermacarte (con un passo) [Paper Holder (With a Step)], 1968 (2005) Fondazione Prada,
Ca’ Corner della Regina Venice, 1 June – 3 November 20113 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” Schulwarte Bern Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” From left to right: Michael Buthe Untitled, 1968 and Weisses Bild, 1969; Rafael Ferrer Chain Link Fence Piece, 1968–69 Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” From left to right: William T. Wiley Slab’s Axe in Change, 1968 and Paul Cotton (Adam II) Table of Contents, 1966 Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” From left to right: Robert Barry Uranyl Nitrate (UO-2 (NO-3)2), 1966–; Daniel Buren Affichages sauvages, 1969
Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013
Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” Harald Szeemann’s documents, notebooks and photographs from the Harald Szeemann Archive Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013” 1969 exhibition ephemera from the Harald Szeemann Archive and the Kunsthalle Bern Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano
Courtesy: Fondazione Prada

Stephen Kaltenbach Graffiti Stamp: Lips of Artist, 1968 “When Attitudes Become Form: Bern 1969/Venice 2013” Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Façade of Ca’ Corner della Regina Fondazione Prada 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

Façade of Ca’ Corner della Regina Fondazione Prada 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

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Kunsthalle Bern, external view, 1969 Photo: Shunk Kender © Roy Lichtenstein Foundation

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Installation view of “When Attitudes Become Form: Bern 1969/Venice 2013 ”Ger van Elk Replacement Piece, 1969 Fondazione Prada, Ca’ Corner della Regina Venice, 1 June – 3 November 2013 Photo: Attilio Maranzano Courtesy: Fondazione Prada

Fondazione Prada Hosts "When Attitudes Become Form: Bern 1969/Venice 2013" Opening Cocktail

A general view of atmosphere during the opening cocktail of ”When Attitudes Become Form: Bern 1969/Venice 2013” exhibition at Fondazione Prada’s Ca’ Corner della Regina on May 29, 2013 in Venice, Italy. The Fondazione Prada will present the exhibition curated by Germano Celant in dialogue with Thomas Demand and Rem Koolhaas from June 1until November 3. The project reconstructs ”Live in Your Head. When Attitudes Become Form”, an exhibition conceived and organised by Harald Szeemann at the Bern Kunsthalle in 1969, which went down in history for the curator’s radical approach to exhibition practice. Photo by Vittorio Zunino Celotto Getty Images for Prada 2013

general exhibition view

Installation view of “When Attitudes Become Form” From left to right: works by Walter de Maria, Keith Sonnier, Alan Saret and Gary B. Kuehn Kunsthalle Bern, 1969 Courtesy The Getty Research Institute, Los Angeles (2011.M.30) Photo: Balthasar Burkhard © J. Paul Getty Trust

Prada Foundation Hosts "When Attitudes Become Form: Bern 1969/Venice 2013"

Daniel Buren, Alice Weiner and Lawrence Weiner Photo by Vittorio Zunino Celotto Getty Images for Prada) Copyright Notice – 2013 Getty Images Credit – Getty Images for Prada

Prada Foundation Hosts "When Attitudes Become Form: Bern 1969/Venice 2013"

Prada Foundation Hosts ”When Attitudes Become Form: Bern 1969/Venice 2013” Artist Jan Dibbets (R) and Kaayk Photo by Venturelli/Getty Images for Prada 2013 Venturelli Getty Images for Prada

Prada Foundation Hosts "When Attitudes Become Form: Bern 1969/Venice 2013"

(Back L- R) Lawrence Weiner, Ger Van Elk, Anish Kapoor, Sarkis, Stephen James Kaltenbach, (Front L- R) Gilberto Zorio, Paolo Icaro, Joseph Kosuth, Daniel Buren and curator Germano Celant. Photo by Vittorio Zunino Celotto/Getty Images for Prada) 2013 Getty Images Getty Images for Prada

Prada Foundation Hosts "When Attitudes Become Form: Bern 1969/Venice 2013"

Thomas Demand, Germano Celant and Rem Koolhaas Photo by Vittorio Zunino Celotto/Getty Images for Prada) 2013 Getty Images Getty Images for Prada

Prada Foundation Hosts "When Attitudes Become Form: Bern 1969/Venice 2013"

Patrizio Bertelli, Germano Celant, Miuccia Prada, Thomas Demand and Rem Koolhaas Photo by Vittorio Zunino Celotto/Getty Images for Prada) 2013 Getty Images for Prada

Fondazione Prada Hosts "When Attitudes Become Form:Bern 1969/Venice 2013" Opening Cocktail

Miuccia Prada attends the opening cocktail of ”When Attitudes Become Form: Bern 1969/
Venice 2013″ exhibition at Fondazione Prada’s Ca’ Corner della Regina, Venice, on May 29,
2013 in Venice, Italy. During the event, artist Walter De Maria reenacted his famous artwork
(”Art by Telephone” (1967), by calling the phone exhibited in the show. Miuccia Prada was
the first person to answer. (Photo by Tullio M. Puglia/Getty Images for Prada) Miuccia Prada
2013 Getty Images for Prada

Walter De Maria Art by Telephone, 1967 “When Attitudes Become Form” Kunsthalle Bern,
1969 Courtesy The Getty Research Institute, Los Angeles (2011.M.30) Photo: Balthasar
Burkhard © J. Paul Getty Trust

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