Public Action is the independent self-publishing project, which explores it’s unique artistic voice. However Public Action cooperates with highly recommended brands and companies, which suits it’s editorial theme. And of course my own personal values. The process is ’content marketing.’
“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
Public Action has created content marketing operations with Finnish Red Cross, Design Forum Finland, Vallila Interior, Ekosähkö and Nokia (100% recycling) projects among others. We are constantly selecting new responsible companies to join with.
Tiina Alvesalo, Founder, Editor- in Chief & Curator